ESM Salsa & Bachata Congress: The Digital Campaign of the Summer in NYC

At Creartelab, we had the honor of participating in the creation and execution of the digital campaign for the most important Salsa and Bachata event of the summer in New York City: the ESM Salsa & Bachata Congress. This event was born from the fusion of two major players in the field: Sensual Movement USA and Empire Dance Studio NYC, leading to an unprecedented gathering in the dance community.

Our Participation

Branding:

We designed the event’s logo, capturing the essence and energy of salsa and bachata. The logo became a recognizable and vibrant symbol that resonated with dance enthusiasts.

Website and Conversion Landing Page:

We developed an intuitive and visually appealing website that not only provided all the necessary information about the event but also facilitated ticket purchases. The conversion landing page was optimized to maximize participant registration, with a user-friendly interface and a simplified purchase process.

Awareness and Performance Campaigns:
We executed digital awareness and performance campaigns, utilizing a combination of social media strategies, paid ads, and content marketing. These campaigns not only increased the event’s visibility but also exceeded the goals set for participation and ticket sales.

 Results

Thanks to our close collaboration with Sensual Movement USA and Empire Dance Studio NYC, we made the ESM NYC Congress the most anticipated salsa and bachata event of the year in New York City. Our comprehensive strategy and flawless execution allowed us to reach and surpass the established goals, contributing to the event’s resounding success.

At Creartelab, we are committed to creating impactful digital experiences that not only capture attention but also generate tangible results. This campaign is a testament to our strategic and creative approach in the field of digital marketing.